IT WON’T necessarily be carried out with a scalpel. Perhaps it’ll be a syringe full of toxins. But over time, one way or another, there is a good chance you’ll resort to cosmetic medicine — especially if you’re a woman. That’s because today’s social codes make taking care of one’s appearance the least you can do.Are social networks and the narcissistic society they produce to blame? Yes. But those aren’t the only reasons people have increasingly sought out plastic surgery. Advances in medicine and the efforts to prevent ageing are also behind this evolution. And plastic surgery has changed, with easier and less invasive procedures available.Another contributing factor is that information about cosmetic medicine, thanks to the sharing of stories online, circulates better and contributes to making it less stigmatising and taboo: a 50-year-old woman today, in the eyes of society, doesn’t look at all like a 50-year-old woman from 50 years ago. This has put more social pressure on the wo...

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